Some alternative strategies to a go-to-market plan that can help a product avoid plummeting into oblivion after hitting market saturation include:
1. Diversification: This involves introducing new products or services to the market.
2. Market Development: This involves finding new markets for your existing products.
3. Product Development: This involves improving your existing product or developing new products for your existing market.
4. Market Penetration: This involves increasing your market share in your existing market, usually by adopting a competitive pricing strategy, increasing marketing and promotion, or acquiring a competitor.
How to introduce a new product to the most promising market? With a solid go to market strategy on d...
Download template