Some alternative strategies to Account-Based Marketing (ABM) that can help teams differentiate between high-priority and low-priority accounts include Lead Scoring, Predictive Analytics, and Customer Segmentation. Lead Scoring assigns a value to each lead based on their behavior and engagement, helping to identify high-priority leads. Predictive Analytics uses historical data and machine learning to predict which leads are likely to convert, thus identifying high-priority accounts. Customer Segmentation divides the customer base into segments based on characteristics like industry, company size, or past purchases, which can help identify high-priority segments.
Need a way to market to the highest-value clients that generate the most revenue? This Account-Based...
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