Some alternative strategies to the Blue Ocean Strategy could include the Red Ocean Strategy, which involves competing in existing market space and beating the competition. Another could be Disruptive Innovation, which focuses on creating new markets by discovering new categories of customers. There's also the Value Innovation strategy that focuses on making the competition irrelevant by creating a leap in value for both the company and its customers.
This book challenges readers to rethink traditional incremental innovation approaches. Typically, he...
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