Businesses can use several alternative strategies to the Unmet Customer Needs tool to identify their most valuable customers. These include Customer Lifetime Value (CLV) analysis, which quantifies the total revenue a business can reasonably expect from a single customer account. Another strategy is the use of customer segmentation, which involves dividing a company's customers into groups that reflect similarity in different ways like age, gender, interests and spending habits. Businesses can also use predictive analytics to identify potential high-value customers based on their behavior patterns. Lastly, Net Promoter Score (NPS) can be used to gauge the loyalty of a firm's customer relationships.
How to make products that customers actually want? This Customer Needs Analysis presentation allows...
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