Some challenges in the brand management process include understanding and defining the brand's competitive advantages, identifying audience needs, determining defendable strengths, and establishing core brand values. It also involves using brand perceptual maps to plot the company's brand position against competitors, particularly in terms of price and quality. After understanding the brand position, the challenge lies in planning and implementing new programs, measuring performance, and maintaining brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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