Some challenges that might be encountered when implementing the 'how-to-think' approach could include difficulty in shifting from a traditional 'what-to-do' mindset, resistance to change, lack of understanding or clarity about the approach, and difficulty in applying the approach in practical situations. It may also be challenging to measure the effectiveness of this approach as it is more subjective and less tangible than traditional methods.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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