Some common misconceptions about innovation include the belief that it only refers to the invention of new products or the design of the next version of an existing offering. In reality, innovation can encompass a wide range of activities, such as re-thinking a profit model, improving a delivery channel, or revamping customer engagement strategies. There are ten major types of innovation, each with dozens of proven tactics to pull from.
Stop wasting your time on brainstorming sessions that only improve upon existing offerings marginall...
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