Some common misconceptions about marketing a service include the belief that it's the same as marketing a product, that customer service isn't as important, and that it's not necessary to clearly define the service and target customers. In reality, marketing a service requires a different approach, with a strong focus on customer service and relationships. It's also crucial to use customer complaints to improve the service and to clearly define the service and the target customers.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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