Some common misconceptions about marketing services include the belief that the same strategies used for marketing physical products can be applied to services. This is not the case as services are abstract and their value is harder to measure from a customer's perspective. Another misconception is that the effectiveness of a service can be easily quantified, which is often not true due to the intangible nature of services.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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