Some common mistakes businesses make when identifying their brand vision include not having a clear understanding of their business's origin and purpose, not being able to articulate their vision clearly, not identifying the trends that will drive their success, not understanding their competitive landscape, not defining what makes their business unique, not knowing when to add or subtract elements from their brand, and not identifying and engaging with their brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
View summary