Some effective ways to brainstorm unique selling propositions for your business include understanding your business's origin and credibility, defining your purpose in concise terms, having a clear vision for your business's future, identifying current or future trends your business can leverage, understanding your competitive landscape, defining what makes your business unique and the best in its field, knowing when to add or subtract elements from your business, and identifying your brand loyalists.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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