Some effective ways to gauge what a customer needs include conducting preliminary research on the customer's business, understanding their industry, and identifying their specific needs and challenges. It's also important to ask insightful questions during meetings to gain a deeper understanding of their requirements. Active listening is another crucial aspect, as it allows you to pick up on subtle cues and understand the customer's perspective better.
People will only do business with others once they know them, like them, and trust them. They will b...
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