One effective way to identify essential customer needs is through the Lean Product Process. This process includes six steps: identifying target customers, selecting underserved needs, defining the Product Value Proposition, shortlisting the Minimum Viable Product feature set, building a prototype, and testing with customers. This process helps to keep the problem space (identifying essential customer needs) separate from the solution space (product design).
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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