Some examples of business risks that turned into successful investments include Amazon's decision to take advantage of existing infrastructures like FedEx's efficient delivery network to offer fast, two-day shipping. Another example is Amazon's use of A/B testing to drive the industry forward and anticipate customer needs. Amazon also identified its strength in the marketplace and experimented with advances in that area, attracting authors to its Amazon Publishing platform by offering monthly royalties instead of the common practice of twice a year.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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