Visualization has been used effectively in idea generation in various ways. For instance, it is often used in brainstorming sessions, where managers use tools like whiteboards or butcher paper to visually represent their ideas. This can take place in informal settings such as off-sites, strategy sessions, and early-phase innovation projects. Visualization is also used to find new ways of seeing how the business works and to answer complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
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