An example of integrated marketing communications in the fast food industry is Burger King's controversial 'Google Home of the Whopper' marketing campaign. This campaign, which was estimated to have earned $135 million in media, received a top creative award at Cannes Lions in 2017. The fast food company was able to sneak into people's homes through its TV commercial spot. The line from the spot: 'OK Google, Tell me about the Whopper' allowed the company to activate Google Assistant.
Convey your business message to the desired market effectively with an integrated marketing communic...
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