Some examples of products that failed due to not properly identifying their target customers or underserved needs include the Ford Edsel, New Coke, and Google Glass. The Ford Edsel failed because it was marketed to a segment that didn't exist. New Coke failed because Coca-Cola misjudged their customers' attachment to the original formula. Google Glass failed because it didn't meet a significant customer need and had privacy issues.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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