Some examples of successful brand positioning strategies include defining your competitive advantages, understanding audience needs, identifying defendable strengths, and establishing core brand values. Using brand perceptual maps to plot your company's brand position against competitors, especially in terms of price and quality, is another effective strategy. After understanding your brand position, you can continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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