Some examples of successful crisis management include Johnson & Johnson's response to the Tylenol poisoning in the 1980s, where they quickly pulled 31 million bottles from shelves and re-launched with tamper-proof packaging. Another example is Toyota's handling of their 2009 recall due to faulty accelerators, where they took full responsibility and worked tirelessly to fix the issue.
In face of uncertainty and disruption, use our COVID-19 Crisis Management deck to undertake the curr...
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