In a Value Proposition Canvas, the details of a product or service that should be covered include the specific features of the product or service, how it functions, and what it does. It should also cover the gains that the product or service provides to the customer, such as benefits, advantages, and positive outcomes. Lastly, it should cover the pain relievers the product offers, which are the problems or issues that the product or service helps to solve or alleviate for the customer.
How do you communicate your value to customers? Use this presentation template to create your own Va...
Download template