Some key learnings from successful brand positioning strategies include understanding the importance of being the first brand that comes to a consumer's mind. This can lead to a larger market share and a more sustainable business. Brands like Red Bull, Kleenex, Nike, and Adidas are examples of successful brand positioning. They have become synonymous with their respective product categories, such as energy drinks, tissue paper, and athletic shoes.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
Download template