The case studies of companies like Nike and FedEx teach us the importance of leveraging the foundations of brand and culture fusion. This includes finding an overarching purpose and core values to achieve a competitive advantage. These companies have shown that success or failure can be rooted in their ability to fuse brand and culture. Concrete ways they achieved this include re-thinking core operations and organizational design, and intentional design of employee experience, corporate rituals, routines, and more.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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