The book 'Better, Simpler Strategy' presents several innovative ideas. One of the key concepts is the 'value stick' framework, which aims to increase a customer's willingness to pay and decrease an employee's willingness to sell. This framework emphasizes the importance of value incentives for both customers and employees. Another innovative idea is the use of value maps to compare against competitors. This tool helps businesses identify their unique value drivers and prioritize them effectively. Companies like Amazon, Apple, Ford, and Nike have successfully used these strategies to grow their businesses.
Ever wondered what strategies make Apple, Amazon, and other juggernauts so successful? Better, Simpl...
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