Companies can rethink their core operations and organizational design to better fuse their brand and culture by finding an overarching purpose and core values. They can intentionally design the employee experience, corporate rituals, and routines. These changes can lead to competitive advantages, as seen in case studies from companies like Nike, Netflix, FedEx, LinkedIn, Amazon, Ford, and Volkswagen.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
View summary