The 'how-to-think' approach can help understand various aspects of customer behavior. It can help in understanding a customer's buying behavior, their preferences, and their decision-making process. It can also help in understanding the factors that influence a customer's choice of a particular service or product. Moreover, it can provide insights into how customers perceive a service or product, and what they value in them.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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