Some other examples of companies that have successfully fused their brand and culture include FedEx, Amazon, LinkedIn, Ford, Volkswagen, Adobe, Airbnb, Salesforce, MGM Resorts, and Patagonia. These companies have strong values that help unify complex corporations amid merger and acquisition activity. They have also demonstrated various tactical efforts that can lead organizations closer to both brand-culture fusion and bottom line success.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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