Apart from comparing yourself to an industry leader, other forms of benchmarking include: functional benchmarking, where you compare a specific function in your business to the best practice of that function in any industry; internal benchmarking, where you compare business operations or processes within your own organization; competitive benchmarking, where you compare your company's performance against your direct competitors; and strategic benchmarking, where you observe how others compete.
Comparisons to a top performer or industry leader not only examine the current business performance...
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