Steve Jobs applied several principles in his career. One of them was the importance of presentation. He believed that the way a product or a company is presented can significantly influence how it is perceived. If a product is presented as slipshod, it will be perceived as slipshod. If it is presented in a creative, professional manner, people will impute the desired qualities. Another principle was the importance of the customer's experience. He believed that the tactile experience of opening an iPhone box, for example, can set the tone for how the customer perceives the product.
What principles made Steve Jobs one of the greatest inventors and product visionaries of the 21st ce...
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