Amazon has employed several successful business strategies. One of them is the introduction of Amazon Marketplace, which evolved from the failed zShops. This platform allows third-party sellers to sell their products, expanding Amazon's product range without having to stock extra inventory. Another strategy is the low, fixed price model, which was learned from the Amazon Auctions experience. Amazon also focuses on customer service, ensuring a smooth shopping experience for its customers.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
View summary