Branding professionals use a variety of tools to define brand personality. These include Brand Archetypes, which categorize brands into 12 distinct personality types, and Brand Personality Scales, which measure five dimensions of brand personality: sincerity, excitement, competence, sophistication, and ruggedness. They also use Mood Boards to visually represent the brand's personality and values, and Customer Personas to understand the target audience and tailor the brand's personality to their preferences and needs.
What are the tactics that brands can utilize to effectively win over customers? Explore all facets o...
Download template