One way is to find common ground between your needs and their desires. Another is to show how fulfilling your needs can also benefit them in achieving their desires. You can also appeal to their values or emotions, showing how your needs align with what they care about. Lastly, you can use incentives or rewards that are desirable to them, to motivate them to fulfill your needs.
Written over 80 years ago, this is a book that is as relative today as it was when it was first writ...
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