Implementing the strategies in Selling the Invisible can lead to several potential benefits. These include improved customer service, better positioning of your service, clearer definition of your service and targeted customers, and the ability to use customer complaints to improve your service. These strategies can lead to 'aha' moments or even a genuine epiphany, leading to significant improvements in your business.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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