Some potential criticisms of the Purple Cow approach could be that it may not be suitable for all types of businesses or industries. It heavily relies on the concept of being 'remarkable' or 'different', which might not be feasible or desirable for some businesses. Additionally, focusing on 'early adopters' or 'sneezers' might overlook a larger, more stable customer base. Lastly, the approach assumes that all remarkable products or services will be shared and talked about, which might not always be the case.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
View summary