While the book 'Selling the Invisible' provides valuable insights on how customer service and relationships impact sales, it may not cover all aspects of marketing. Some potential drawbacks could include a lack of focus on digital marketing strategies, which are crucial in today's digital age. Additionally, the strategies may not be applicable to all industries or types of businesses. It's also possible that the emphasis on customer service and relationships could overshadow other important aspects of a business, such as product development or financial management.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
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