The book itself does not provide specific real-world examples of its concepts. However, one can infer from the concepts presented. For instance, Apple Inc. can be seen as an example of the 'Focus' element, as they concentrate on creating user-friendly, high-quality tech products. They also embody the 'Difference' element, as their products often stand out in the market due to their unique design and features. The rise of sustainable and eco-friendly businesses can be seen as a 'Trend', and Nike's 'Just Do It' campaign is a good example of effective 'Communications'.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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