Effective idea generation in business can be achieved through various strategies. One of them is visualization, which is often used in brainstorming sessions. This can be done on whiteboards or butcher paper. Another strategy is the use of conceptual metaphors, which can help in generating ideas in more informal settings such as off-sites, strategy sessions, and early-phase innovation projects. These methods can help in finding new ways of seeing how the business works and in answering complex managerial challenges such as restructuring an organization, coming up with a new business process, or codifying a system for making decisions.
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