Some strategies for identifying future opportunities in a company's marketplace include seeing business risk as an investment, taking advantage of existing infrastructures to facilitate growth, utilizing A/B testing and inventing on behalf of the customer to drive the industry forward, and identifying what your company is known for and experimenting with advances in that marketplace. Companies can also repeat a series of growth cycles: Test, Experiment, learn from it and then implement.
Have you ever wondered how Amazon managed to grow from the first online bookstore to a global techno...
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