Some strategies for identifying potential Blue Oceans in a market include using tools like the Strategy Canvas to plot business factors against their importance. This allows you to compare competitors to your own business and formulate a competitive strategy. Any divergent value propositions you identify can be branched off and applied to the Blue Ocean Strategy framework. This strategy helps you see what sets you apart from the existing competition in a saturated marketplace. Instead of competing in the areas that others already excel at, you should allocate resources to what makes you unique.
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