Some strategies for maintaining a strong company culture during periods of change or growth include: staying true to the company's core values, aligning actions with the company's mission, and having strong leadership. Companies like Nike, Netflix, FedEx, Amazon, and LinkedIn have all demonstrated this. They have strong values that help unify their corporations amid merger and acquisition activity. CEO leadership also has a significant impact on internal culture, as seen in companies like Ford and Volkswagen. Other tactical efforts that can lead organizations closer to both brand-culture fusion and bottom line success include strategies implemented by Adobe, Airbnb, Salesforce, MGM Resorts, and Patagonia.
Have you ever wondered what’s behind the success of some of the world’s most iconic brands? How they...
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