Companies can make their products or services remarkable by making them new, different, and exciting. They can take risks and avoid clinging to traditional marketing. They can strive to be exceptional and worth noticing, like Sam Adams, Jet Blue, and Starbucks. As Seth Godin puts it, 'Being safe is risky.' Taking the risk to be remarkable is the safest way to succeed.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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