To ensure your business is riding the right trends, you should first understand your business's origin and credibility. Define your purpose in clear and concise terms. Understand and articulate your brand vision, and identify the current or future trends that your business is or should be riding. Analyze your competitors and determine what makes your business unique. Lastly, know when to add or subtract elements from your business, and identify your brand loyalists to leverage their support.
Zag delivers an interesting and unique approach about the authors’ view on branding and marketing. M...
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