One strategy to identify essential customer needs is to use the Lean Product Process. This process includes six steps: identify target customers, select underserved needs, define Product Value Proposition, shortlist Minimum Viable Product feature set, build a prototype, and test with customers. This process helps to keep the problem space (identifying essential customer needs) separate from the solution space (product design).
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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