Some strategies to improve the brand management process include defining your competitive advantages, audience needs, defendable strengths, and core brand values. This can be achieved through a brand positioning model. Additionally, using brand perceptual maps to plot how your company's brand positions against competitors, especially in terms of price and quality, can be beneficial. After understanding your brand position, continue the brand management process to plan and implement new programs, measure performance, and sustain brand equity.
Does your company still struggle with the best way to communicate your value to consumers? An effect...
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