Some strategies to select underserved needs in the market include conducting market research to identify gaps in the market, understanding customer pain points, and using the Lean Product Process. This process involves identifying target customers, selecting underserved needs, defining the Product Value Proposition, shortlisting the Minimum Viable Product feature set, building a prototype, and testing with customers. It's also important to keep the problem space separate from the solution space, as multiple solutions can solve each problem in the product space.
Why do so many products fail? It's not because they are built or marketed poorly, but because they d...
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