The text does not provide specific examples of successful products or services that have resulted from 'change by design'. However, it mentions that the principles of the design process, as presented by Tim Brown, CEO of IDEO, apply not only to products, but to services, procedures, and virtually any other kind of problem. Therefore, it can be inferred that any successful product, service, or procedure that has been designed with these principles in mind could be considered a result of 'change by design'.
The leader of one of the most successful design companies, Tim Brown, CEO of IDEO, shares what he ha...
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