Some trends in the subscription service industry include a focus on access over ownership, creating services that deliver ongoing value to customers, and organizational restructuring. This often involves shifts in the focus of sales, marketing, and finance teams, as well as new approaches from IT. Despite initial drops in revenue and rises in expenses, these changes are seen as worthwhile investments for the long-term success of the business.
Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sal...
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