To make a service more tangible for marketing purposes, you can: 1) Use visual aids and demonstrations to illustrate the service process. 2) Provide detailed descriptions and case studies of how the service has benefited past customers. 3) Offer trials or samples of the service. 4) Use customer testimonials and reviews to provide proof of the service's benefits. 5) Highlight the qualifications and expertise of the service providers.
Service companies often struggle with marketing efforts because their “product” is not a physical th...
View summary