There are several ways to make a subscription model more appealing to customers. First, ensure the pricing is competitive and provides value for money. Second, offer a variety of subscription options to cater to different customer needs. Third, provide excellent customer service and support. Fourth, regularly update and improve the product or service to keep it fresh and relevant. Lastly, use customer data to personalize the service and make it more relevant to individual customers.
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Subscription services have grown revenues 8X faster than the S&P500 and 5X faster than US retail sales. This new business model is why Adobe, Netflix,...
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Whether for an established company like GE, a streaming service like Netflix, or a new service provider like Box, accessing customer data to create a subscription-based offering is the growth path of the future: companies running on subscription models grow their revenue more than nine times faster than the S&P 500.