Businesses face several challenges in standing out in an overcrowded marketplace. One of the main challenges is the saturation of the market with similar products or services, making it difficult for a business to differentiate itself. Additionally, the traditional marketing strategies, such as the 5 Ps of marketing, are no longer as effective. Businesses need to find new and innovative ways to market themselves, such as becoming a 'Purple Cow' - a business that is remarkable and stands out from the crowd. This requires creativity, innovation, and a willingness to take risks.
So what is a purple cow? A purple cow is anything that stands out from the crowd. As the author, Set...
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