Engineers often face challenges in understanding the psychological aspects of design due to their tendency to focus on logic and technical aspects. They may struggle with concepts such as discoverability and understanding, which involve figuring out what actions are possible with a product and how it is supposed to be used. This includes understanding affordances, signifiers, constraints, mappings, and feedback, which are all psychological concepts that play a crucial role in design. Furthermore, engineers may find it difficult to consider the cultural, semantic, and logical constraints that can impact a design.
How do designers improve their products to work around flaws in human logic? In The Design of Everyd...
View summary